(via Clear Perspectives… what’s clear about their perspective is, as of yet… unclear)
Did I mention how much I hate modern advertising? Most of this hatred is due largely to the laughably ridiculous messages that corporations attempt to convince us of. Namely, that this woman has a big butt.
…I mean, compared to who, exactly?
Or maybe this woman, who was Photoshopped to hell and back, from the now infamous Ralph Lauren advertisements?
Come the hell on now. Not only does the model in the advertisement not have a butt large enough that she should feel she needs to write a grammatically obnoxious mantra about, but no reasonable person would look at her butt and harbor the misguided notion that she’s saying something empowering to other women. That woman’s ass needs to be much larger for me to believe that, up until she wrote that stupid-ass poem, she felt some kind of disdain for the size of her ass.
It’s just not believable, and screams of the kind of commercialized 3rd-wave “empowerment” feminism that corporations who actually don’t give a shit about women are peddling to the tweens.
“Ladies, we know you’re pissed about being pressured to be 2 and a half pounds all the time, so let us show you a picture of a marginally thicker woman, slap it onto an empowering-sounding, sassy poem littered with intentional grammatical and spelling errors, and try to pass it off as risque! Now, will you please buy our shoes?”
No. Fuck off.
And also, if you want to talk about how great your fucking clothing is for people whom you apparently believe make up the majority of however you define “average-sized” women, you could at least try to make a size large enough to fit the model’s “big” butt, couldn’t you? I get a wedgie just looking at the picture.